Stella McCartney Product Development | Ideation and creation of a new product line
The purpose of this project was to deliver a Private Label Line for Stella McCartney with Tech Packs, Cost Sheet, Target Customer, Branding, Marketing, Scope and Size of Product Category. Stella McCartney Effortless Effort product focuses on the well being of the customer through the use of active apparel. Tech-Underwear + accessories that will not only satisfy their needs of the specific product but also heel them.
In charge of styling the model according to selected product
In charge of Design layout
Brand Analysis development
Marketing Strategist
Assist the photoshoot team
Developed Marketing Strategy and tools
Credits
Team: Michelle Wu and Carmen Maria Ponce
Models: Alessa Reuffurth
Photography: Joanna Shi
Jewelry: Ranza Deng
Make-up Artist: Jesse Wang
Hair: Wesley Wu